Including a photo or graphic with every social media post is second nature for most business accounts at this point. Eye-catching images aren’t just for show- studies prove they have a massive impact on user engagement. One study found posts that included a photo received five times the engagement of their image-less counterparts.
Although the importance of visually driven Facebook posts and tweets seems to be widely acknowledged, the importance of high quality images still seems to elude many organizations. Here are a few tips based on my own professional experiences:
- Purchase a DSLR camera. From a marketing perspective, every organization should have a bank of high resolution photos. These are photos that can appear on everything from postcards to billboards without the nasty pixelation that comes from enlarging a low resolution photo. There is no smartphone available that can truly match a DSLR camera. They might be expensive, but it is a worthwhile investment. Here is the camera I use for work purposes.
- Download and learn how to effectively use photo editing software. Every photo and graphic should pass through some type of editing software before it is posted. In addition to perfecting your photographs, editing software will also allow you to add text and unique features to your artwork. If you can’t afford the Adobe creative suite, there are dozens of Photoshop alternatives available. Here are a few.
- Cut it out with all the text on Facebook. This is especially true if you plan to boost your photos. Facebook cautions that it may not serve an ad to a full audience if the ad includes too much text. While they’ve walked back their 20-percent rule, a requirement that text only appear in a maximum of 20-percent of the ad, too much text still has an obvious impact on reach.
- Speaking of too much text, prioritize the mobile experience. In a study of 9 markets including the United States, Comscore found that 60-percent of all digital minutes occurred on a mobile phone. That means mobile devices have passed the computer screen as the preferred platform for using the Internet. Social media graphics should be designed for smaller screens. I’d go so far as to recommend proofing any images on multiple screens before posting.
Time to share your thoughts! If you are a social media guru, what are your best practices for crafting stunning photos and graphics? If you are just starting out, please feel free to leave any questions you might have for me in the comments section.